UNCC Transient

Role UX Research and UI Design
Team Size 4
UNCC transient is a dashboard interface for UNC Charlotte bus stops. We researched on how people needed more than a mobile application and found out that a dashboard interface to get bus updates at the bus stops would be a great alternative to alleviate people’s pains and boredom. UNCC Transient provides easy and accessible bus information at UNCC bus stops and is also a source of entertainment at bus stops other than updating people with bus timings, route information and bus statistics.

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Research

We talked with people waiting at bus stops to get an insight on their experiences with the UNCC buses. We talked with bus drivers who told us that bus delays were caused due to bus driver shift changes and inevitable bathroom breaks. We also got an opportunity to talk to the bus supervisor who was kind enough to give us useful information about how the buses run and how they could not control the constant use of the pedestrian push buttons at some overcrowded campus signals which led to the pedestrian signal being green very often and making the buses wait. We conducted semi-structured interviews to get answers on basic questions like bus travel experiences and expected enhancements in the bus system to find out the most suitable solution. We concluded that people got frustrated with not being updated with the bus schedules and delays. We also found out that people sometimes got bored of waiting at the bus stops and chose to walk to their destinations. The semi-structured interviews helped us create multiple (three) user personas. I created the user persona for Peter.

User Personas



User persona
Peter
College Student

Motivations

Peter is an architecture student and has to carry a lot of designing material everyday. He loves to walk but does not like walking just before the class to avoid fatigue. His hobbies include soccer, photography and watching television shows.

Goals

Peter has just reached the campus and wants to take the bus to his department. He likes to reach class on time. He wishes to find out the most feasible bus route and the time in which the next bus would arrive.

Frustrations

Peter does not know how long it will take for the bus to come. There is no one at the bus stop and he does not know which bus to take.


User Storyboards

The user personas motivated us to create user storyboards and visually predict a user’s experience with the product. With the below storyboard, I tried to portray that a university student (or any person at the bus stop) could get bus updates without having the trouble of taking out their phone from their pocket, opening the bus mobile application, selecting the bus route, scrolling to the current bus stop and seeing the bus arrival time.

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Design Prototype

The design prototype is a one-screen prototype with each section showing respective information when clicked on. We wanted to keep the number of screens and information to a minimal to avoid confusing the users, so we decided to choose this design pattern. The header of all the screens shows the bus routes that stop at that particular station, name of the bus stop and emergency alerts. The design has four other sections. The Bus Stats section has bus analysis graphs like Trip Interruption Log, Traffic Peak Hours Graph and Live Bus Occupancy Graph. The Next Bus section shows expected bus arrival time. The Map and Destination icons show bus route maps and provide a destination station route search feature respectively. The section at the bottom is navigation for entertainment sources like games, music, Youtube and Google.

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